The Ultimate Guide to Choosing the Right Paper for Your Business Print Materials
The Ultimate Guide to Choosing the Right Paper for Your Business Print Materials
At Arkan Graphics, we believe that the paper you choose is just as important as the design itself. The right paper can elevate your brand, communicate quality, and create a lasting impression. With countless options available, how do you decide which paper is best for your specific project?
Understanding Paper Weight and Thickness
Paper weight is typically measured in GSM (grams per square meter). The higher the GSM, the heavier and generally thicker the paper:
- 80-100 GSM: Standard office paper, ideal for letterheads and internal documents
- 120-170 GSM: Medium weight, perfect for flyers and posters
- 200-300 GSM: Heavy cardstock, excellent for business cards and postcards
- 300+ GSM: Very heavy cardstock, ideal for luxury packaging or premium business cards
Paper Finishes: Making the Right Impression
The finish of your paper affects both appearance and feel:
- Glossy: Shiny finish that makes colors pop, perfect for photos and vibrant marketing materials
- Matte: Non-reflective finish that's easy to read and write on, excellent for text-heavy documents
- Silk/Satin: A balanced middle ground between glossy and matte
- Textured: Papers with tactile surfaces (linen, felt, laid) that add dimension and luxury
Selecting Paper for Specific Business Materials
Business Cards
Your business card is often the first physical representation of your brand that potential clients receive. We recommend 300-350 GSM cardstock with either a matte lamination for a sophisticated look, or a gloss finish if you want colors to stand out. For premium businesses, consider textured stocks or specialty finishes like spot UV or foiling.
Brochures and Catalogs
For the cover, 250-300 GSM provides durability, while interior pages work well with 130-170 GSM. Silk finish offers readable text while still allowing images to shine.
Letterheads and Stationery
100-120 GSM paper with a watermark or subtle texture communicates professionalism. Consider papers with cotton content for premium stationery.
Environmental Considerations
At Arkan Graphics, we're committed to sustainable printing practices. Consider these eco-friendly options:
- FSC-certified papers from responsibly managed forests
- Recycled papers with varying percentages of post-consumer waste
- Tree-free alternatives like bamboo or sugar cane paper
How Arkan Graphics Can Help
Our print experts are always available to provide paper samples and advice tailored to your specific project and budget. We maintain relationships with premium paper suppliers to offer you the widest range of options.
Ready to make your next print project stand out with the perfect paper? Contact Arkan Graphics today for a consultation or request our comprehensive paper sample pack.
Pro Tip:
Always request a physical sample before committing to a large print run. The way paper looks on screen never fully captures its texture, weight, and finish in real life.
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